Google’s AMP Stories Are Actually a Pretty Engaging Idea

For all the companies that take ripped off Snapchat's concept of 'Stories', I think Google's is really the only one that's actually useful.

Don't become me wrong, Instagram Stories are pretty great, and I do spend a lot of fourth dimension watching Stories other people post on Instagram but is it useful? Does it really bring anything new to the table other than an instantly consumable feed of friends' and acquaintances' highly social lives? Non really, and Facebook Stories are even worse, more often than not because no 1 uses them anyway so they tin't bring anything to the table fifty-fifty if they wanted to.

Imagine my surprise and so, when I commencement heard nigh Google'southward AMP stories. I read about them existence tested, and I was confused. Afterward all, my thought of 'Stories' was what Snapchat, Instagram, and WhatsApp had made it — a fashion to instantly share everything camera-worthy in your life (or, in the case of WhatsApp — just anything at all).

A couple of publications have worked with Google outset-mitt to create these new 'AMP Stories', and Wired even has the stories upward on its website for anyone to watch on their desktop/laptop or their mobiles (cheque them out here).

Yeah, AMP Stories look and experience exactly similar Snapchat Stories, or Instagram Stories, and they behave in much the same mode equally well. Tap on the correct to skip ahead, tap on the left to go dorsum — all the usual stuff, except I'm sure you can accept screenshots of AMP stories without sending a notification to the publishers.

The Wired story I saw on AMP Stories was pretty well washed, and really very similar to Stories in full general, which is what really makes them useful and awesome. Let me put information technology this way, AMP Stories are as engaging as Instagram Stories, but (at least currently) about information instead of camera worthy opportunities. I really wait AMP Stories to make learning new things a relatively easier chore on the internet. Learning about anything at all, science, technology, arts, fashion, whatever suits your fancy.

Plus, since they are AMP Stories, they'll probably work the way Google'due south AMP works, so you tin can wait the stories to exist pre-cached on your device resulting in a much faster playback than would otherwise be possible. Add together that to the fact that it'south easier to read things in short bursts of paragraphs rather than an entire article, and AMP Stories is immediately a winner when it comes to consuming data on the internet.